Privacy Policy

Last Updated: May 21, 2026

The Spine and Wellness Center of Coral Springs, P.A., doing business as Heron Lakes Chiropractic and The 4R Method (collectively, "The Spine and Wellness Center," "the Company," "we," "our," or "us"), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://4rmethod.com (the "Site") or otherwise interact with our services.

Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site immediately.

Definitions
Information We Collect
How We Collect Your Information
How We Use Your Information
When and How We Share Your Information
Sale of Personal Information
Your Choices and Rights
Data Security
Data Retention
Children's Privacy
Third-Party Links
Jurisdictional Privacy Rights
Cookie Notice
Changes to This Privacy Policy
Contact Us

1. Definitions

For purposes of this Privacy Policy, the following terms have the meanings set forth below:

Term	Definition
Personal Information	Any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. This includes, but is not limited to, name, address, email address, telephone number, date of birth, insurance information, and health-related information you voluntarily provide through the Site.
Protected Health Information (PHI)	Individually identifiable health information that is created, received, maintained, or transmitted by a covered entity or business associate. PHI collected in connection with your treatment is governed by our separate HIPAA Notice of Privacy Practices, not this Privacy Policy.
Non-Personal Information	Data that does not directly identify you, including aggregated, de-identified, or anonymous information such as browser type, operating system, pages visited, and general geographic location.
Cookies	Small data files placed on your device by a website that store information about your browsing activity.
Service Providers	Third-party companies or individuals engaged by us to facilitate our services, provide services on our behalf, perform service-related functions, or assist in analyzing how our Site is used.
Site	The website located at https://4rmethod.com, including all pages, subdomains, and content therein.
Services	The chiropractic care, structural rehabilitation, cellular optimization, wellness services, and related offerings provided by The Spine and Wellness Center of Coral Springs, P.A.

2. Information We Collect

We may collect the following categories of information:

2.1 Personal Information You Provide Directly

When you interact with us through the Site, you may voluntarily provide:

Contact Information: Name, email address, mailing address, telephone number
Appointment Information: Preferred appointment dates, times, and reason for visit
Demographic Information: Date of birth, gender, age
Insurance Information: Insurance carrier, policy number, group number (when submitted through intake or contact forms)
Health-Related Information: General descriptions of symptoms, conditions, treatment goals, or wellness interests that you voluntarily submit through website forms, email, or other non-clinical communications. Note: Health information collected in the course of clinical treatment is governed by HIPAA and our separate Notice of Privacy Practices.
Communication Records: Contents of emails, contact form submissions, chat messages, or other communications you send to us through the Site
Payment Information: Credit card or payment information submitted for online payments, if applicable (processed by third-party payment processors; we do not store full payment card numbers)
Feedback and Reviews: Testimonials, reviews, survey responses, or other feedback you voluntarily provide

2.2 Information Collected Automatically

When you access the Site, certain information is collected automatically, including:

Device Information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences
Usage Data: Pages viewed, time spent on pages, links clicked, referring and exit pages, date and time of visits
Location Data: General geographic location inferred from your IP address (we do not collect precise geolocation data)
Cookies and Similar Technologies: Information collected through cookies, pixel tags, web beacons, and similar technologies (see Section 13: Cookie Notice)

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

Analytics providers (e.g., Google Analytics)
Advertising networks and marketing partners
Social media platforms, if you interact with our social media accounts
Referral sources, such as other healthcare providers who refer you to our practice (with your consent)

3. How We Collect Your Information

We collect information through the following means:

Website Forms: When you complete a contact form, appointment request form, new patient intake form, or any other form on the Site
Email and Phone Communications: When you contact us via email at info@4rmethod.com or by phone at (954) 341-2256
Cookies and Tracking Technologies: Automatically when you browse the Site (see Section 13)
Third-Party Integrations: Through analytics tools, advertising platforms, and scheduling software embedded in or connected to the Site
Social Media: When you engage with our content on social media platforms

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 Providing and Managing Services

To respond to your inquiries and appointment requests
To schedule and manage appointments
To communicate with you about your care, treatment plans, or wellness programs
To process payments and send invoices
To send appointment reminders and follow-up communications

4.2 Improving and Operating the Site

To analyze usage patterns and improve the Site's content, functionality, and user experience
To monitor and prevent technical issues, errors, or security breaches
To conduct internal research and analytics

4.3 Marketing and Communications

To send newsletters, health tips, promotional offers, or educational content about our services (with your consent or where permitted by law)
To display targeted advertisements on third-party platforms
To measure the effectiveness of our marketing campaigns

4.4 Legal and Compliance

To comply with applicable laws, regulations, legal processes, or governmental requests
To enforce our terms of service and other agreements
To protect the rights, property, or safety of The Spine and Wellness Center, our patients, or others
To detect, investigate, and prevent fraud or other illegal activities

We may share your Personal Information in the following circumstances:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including but not limited to:

Website hosting and maintenance providers
Email and communication platforms
Appointment scheduling software providers
Payment processors
Analytics and advertising partners
IT support and cybersecurity providers

These providers are contractually obligated to use your information only as necessary to perform services for us and to maintain the confidentiality and security of your information.

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal process, including:

Court orders, subpoenas, or legal proceedings
Requests from law enforcement or government agencies
To protect the rights, property, or safety of The Spine and Wellness Center, our patients, or the public

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your Personal Information.

5.4 With Your Consent

We may share your information for any other purpose disclosed to you at the time we collect the information or with your prior consent.

5.5 Aggregated or De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you for any purpose, including research, analytics, and marketing.

6. Sale of Personal Information

We do not sell your Personal Information to third parties for monetary consideration. We do not and will not sell the Personal Information of individuals under 16 years of age.

Depending on applicable state privacy laws, certain data-sharing activities with advertising partners (such as the use of cookies for targeted advertising) may be considered a "sale" or "sharing" of personal information. You have the right to opt out of such activities. See Section 7 and Section 12 for more information on how to exercise this right.

7. Your Choices and Rights

7.1 Access and Correction

You may request access to the Personal Information we hold about you and ask us to correct any inaccurate or incomplete information. To make such a request, contact us using the information in Section 15.

7.2 Deletion

You may request that we delete your Personal Information, subject to certain legal exceptions (e.g., information we are required to retain for legal, regulatory, or recordkeeping purposes). Please note that health records may be subject to separate retention requirements under state and federal law.

7.3 Marketing Communications

You may opt out of receiving promotional emails by clicking the "unsubscribe" link in any marketing email we send. Even if you opt out of marketing communications, we may still send you transactional or service-related messages (e.g., appointment confirmations or reminders).

7.4 Cookies and Tracking

You may manage your cookie preferences through your browser settings or through any cookie consent tool we make available on the Site. See Section 13 for more details.

7.5 Do Not Track

Some web browsers transmit "Do Not Track" (DNT) signals. Because there is no uniform standard for interpreting DNT signals, the Site does not currently respond to DNT signals. We will update this policy if a uniform standard is established.

7.6 Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. We will not deny you services, charge you different prices, or provide a different level or quality of services because you exercised a privacy right.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your Personal Information from unauthorized access, use, alteration, and disclosure. These measures include, but are not limited to:

Encryption of data in transit using SSL/TLS protocols
Restricted access to Personal Information on a need-to-know basis
Regular security assessments and monitoring
Employee training on data protection practices

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially reasonable means to protect your information, we cannot guarantee its absolute security. You provide your information at your own risk.

9. Data Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, regulatory, accounting, or reporting requirements. Factors we consider in determining retention periods include:

The nature and sensitivity of the information
The purposes for which we process the information
Applicable legal, regulatory, and professional retention requirements (including Florida medical record retention laws)
Whether the information is needed to establish, exercise, or defend legal claims

When Personal Information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable law.

10. Children's Privacy

The Site is not directed to individuals under the age of 13, and we do not knowingly collect Personal Information from children under 13 without verifiable parental consent. If you are a parent or guardian and believe that your child under 13 has provided us with Personal Information without your consent, please contact us immediately at info@4rmethod.com. If we learn that we have collected Personal Information from a child under 13 without verification of parental consent, we will take steps to delete that information promptly.

For minors between the ages of 13 and 17 who use the Site, a parent or guardian should review and discuss this Privacy Policy with them to ensure they understand it.

11. Third-Party Links

The Site may contain links to third-party websites, services, or applications that are not operated or controlled by us. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices, content, or security of any third-party website. We encourage you to review the privacy policies of any third-party site you visit.

12. Jurisdictional Privacy Rights

12.1 Florida Residents

This Privacy Policy is governed by the laws of the State of Florida. Florida residents may have certain rights under the Florida Digital Bill of Rights (effective July 1, 2024) if applicable thresholds are met, including:

The right to confirm whether a controller is processing your personal data
The right to access your personal data
The right to correct inaccuracies in your personal data
The right to delete your personal data
The right to obtain a copy of your personal data in a portable format
The right to opt out of the processing of personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects

To exercise any of these rights, please contact us using the information in Section 15. We will respond to verifiable requests within 45 days, which may be extended by an additional 15 days if reasonably necessary.

12.2 California Residents — Shine the Light

Under California Civil Code Section 1798.83 ("Shine the Light"), California residents who have provided Personal Information to us may request information regarding our disclosures, if any, of their Personal Information to third parties for those third parties' direct marketing purposes. We do not share your Personal Information with third parties for their own direct marketing purposes. If our practices change, we will update this policy accordingly.

California residents may also have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). If the CCPA/CPRA applies to our processing of your information, you may have additional rights including:

The right to know what Personal Information we collect, use, disclose, and sell
The right to request deletion of your Personal Information
The right to correct inaccurate Personal Information
The right to opt out of the sale or sharing of Personal Information
The right to limit the use and disclosure of sensitive Personal Information
The right to non-discrimination for exercising your rights

To submit a request, contact us at info@4rmethod.com or call (954) 341-2256. We will verify your identity before fulfilling any request.

12.3 Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and Other US State Residents

Residents of states with comprehensive consumer privacy laws (including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana) may have similar rights to those described above, including the rights to access, correct, delete, and port their personal data, as well as the right to opt out of targeted advertising, the sale of personal data, and certain profiling activities.

To exercise any applicable rights, please contact us using the information in Section 15. We will process and respond to your request in accordance with applicable law. If your request is denied, you may have the right to appeal; instructions for doing so will be provided in our response.

12.4 Nevada Residents

Nevada residents may submit a request to opt out of the sale of certain Personal Information we have collected or may collect about you. We do not currently sell Personal Information as defined under Nevada law. To submit an opt-out request, please email info@4rmethod.com.

12.5 HIPAA Disclaimer

This Privacy Policy applies to information collected through the Site and non-clinical interactions. Protected Health Information (PHI) that we create, receive, maintain, or transmit in connection with providing healthcare services is governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and our separate Notice of Privacy Practices, which is available at our office and upon request. In the event of any conflict between this Privacy Policy and our HIPAA Notice of Privacy Practices with respect to PHI, the HIPAA Notice of Privacy Practices shall control.

13. Cookie Notice

13.1 What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They serve various functions, including remembering your preferences, analyzing site usage, and enabling certain features.

13.2 Types of Cookies We Use

Cookie Type	Purpose
Strictly Necessary Cookies	Essential for the Site to function properly. These cannot be disabled without affecting site functionality. Examples include session cookies and security cookies.
Performance and Analytics Cookies	Help us understand how visitors use the Site by collecting information such as pages visited, time on site, and traffic sources. We use tools such as Google Analytics for this purpose.
Functional Cookies	Enable enhanced functionality and personalization, such as remembering your preferences or form entries.
Advertising and Targeting Cookies	Used to deliver relevant advertisements and track the effectiveness of advertising campaigns. These cookies may be set by third-party advertising partners.

13.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

View what cookies are stored on your device and delete them individually or in bulk
Block third-party cookies
Block all cookies from specific sites
Block all cookies from being set
Delete all cookies when you close your browser

Please note that blocking or deleting certain cookies may affect the functionality of the Site and your ability to access certain features.

13.4 Google Analytics

We use Google Analytics to analyze usage of the Site. Google Analytics collects information through cookies, including your IP address. This information is transmitted to and stored by Google. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on. For more information on Google's privacy practices, visit Google's Privacy Policy.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page and post the revised policy on the Site. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.

If we make material changes to how we treat your Personal Information, we will make reasonable efforts to notify you, such as by posting a prominent notice on the Site or sending you an email (if we have your email address on file).

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

The Spine and Wellness Center of Coral Springs, P.A.
d/b/a Heron Lakes Chiropractic & The 4R Method
5675 Coral Ridge Drive
Coral Springs, Florida 33076

Phone: (954) 341-2256
Email: info@4rmethod.com
Website: https://4rmethod.com

We will make every reasonable effort to respond to your inquiry within 30 days.

This Privacy Policy was last updated on May 21, 2026.